| Type | Broadcast radio & television network |
|---|---|
| Country | Philippines |
| Founded |
June 19, 1960 |
| Slogan | Para Sa 'Yo Kapatid |
| Owner | MediaQuest Holdings, Inc. (40%) Metro Pacific Investments Corporation (30%) Public Stock (30%) |
| Key people | Manny V. Pangilinan, Chairman Atty. Ray C. Espinosa, President and CEO Roberto V. Barreiro, EVP and COO |
| Launch date | June 19, 1960 (Associated Broadcasting Corporation) February 21, 1992 (Associated Broadcasting Company) August 9, 2008 (TV5) |
| Former names | Associated Broadcasting Corporation (1960-1972) |
| Official website | TV5.com.ph |
| Language | Filipino/English |
The Associated Broadcasting Company, Inc (TV5) is a television network in the Philippines, with main broadcast facilities and transmitter located at 762 Quirino Highway, San Bartolome, Novaliches, Quezon City. The network was previously known as the (ABC-5), Associated Broadcasting Company remains the legal name of the network. It is the third-oldest television network in the country and owned by MediaQuest Holdings, Inc., which is a fully owned subsidiary of PLDT headed by businessman Manuel V. Pangilinan.
Its main TV stations are DWET-TV and DWNB-TV (AksyonTV) in Metro Manila. It also operates Radyo5 92.3 News FM in Metro Manila.
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Joaquin "Chino" Roces, owner of the Manila Times was granted of a radio-TV franchise from Congress under Republic Act 2945 on June 19, 1960. He then founded the Associated Broadcasting Corporation with its first studios along Roxas Boulevard, becoming the fourth television network established in the country. ABC operated radio and television services from 1960 until September 21, 1972 when President Ferdinand E. Marcos declared Martial Law. Both ABC and the Manila Times were forcibly shut down as a result.
After the People Power Revolution in 1986, Chino Roces made a successful representation with President Corazon Cojuangco-Aquino for the restoration of the network.
New stockholders led by broadcast veteran Edward Tan and Chino Roces's son Edgardo then began the arduous task of resuming broadcasts. The Securities and Exchange Commission granted their application for an increase in capitalization and amendments to ABC’s articles of incorporation and by-laws. They were subsequently granted a permit to operate by the National Telecommunications Commission (NTC).
ABC inaugurated its new studio complex and transmitter tower in San Bartolome, Novaliches, Quezon City in 1990. By the final quarter of 1991, ABC was on test broadcast, and commercial operations started on February 21, 1992. A brand-new television and radio broadcasting network was born – ABC Development Corporation, doing business under the trade name Associated Broadcasting Company.
ABC acquired a new franchise to operate on December 9, 1994, under Republic Act 7831 signed by President Fidel V. Ramos. In the same year, it went on nationwide satellite broadcasting. In a surge of phenomenal growth, ABC earned its reputation as "The Fastest Growing Network" under new network executive Tina Monzon-Palma who served as Chief Operating Officer. As a fledging station, it had taken a big leap and was now among the ranks of "The Big League". As early as its 15th month of operations, it rose to no. 3 in the overall TV network ratings with programming that combined American and all station-produced local programs. Part of their success can be attributed to their carrying of the Sailor Moon anime franchise, which effectively revitalized Filipino interest in anime. Amid the escalating network war, ABC succeeded in gaining a foothold, as the dark clouds of the Asian crisis loomed in the horizon.
In 1996, ABC launched the slogan "Reaching out to You", the jingle performed by Gary Valenciano and the accompanying station ID was singing the stars of ABC-5. Around the same year, ABC created the first practical jokes & gags show Wow Mali with Joey de Leon as host. It was the longest-running practical jokes show in Philippine History. It went with other names: Wow Maling Mali (2003), Wow Mali Bytes (2006) & Wow Mali Express (2008).
In 1999, ABC was awarded the last remaining UHF frequency in Metro Manila, (Channel 47), winning over a field of competitors, because of its capability and track record. This station, however, has been inactive since 2003.
In 2001, ABC acquired the Philippine licenses for three game shows: The Price Is Right (hosted by Dawn Zulueta and later acquired by ABS-CBN); Wheel of Fortune (hosted by Rustom Padilla and later acquired by ABS-CBN, and has ceased airing); and Family Feud (hosted by Ogie Alcasid, later acquired by GMA Network). This was during the height of the game show frenzy within Philippine networks, brought on by the success of IBC's Philippine editions of Who Wants to Be a Millionaire? (hosted by Christopher De Leon which is now home of TV5 at present time) and The Weakest Link (hosted by Edu Manzano).
In October 2003, ABC was acquired by a group led by businessman Antonio "Tonyboy" Cojuangco, Jr. former Chairman of the Philippine Long Distance Telephone Company (PLDT) and owner of Dream Satellite Broadcasting and Bank of Commerce, among other assets. The new management introduced many changes including a stronger news and public affairs division, modernization of its broadcast equipment, and the acquisition of broadcast rights of Philippine Basketball Association games.
For its re-imaging, the new network executives led by Roberto Barreiro coined the new slogan "Iba Tayo!" ("We're Different!"). This was conceived at the height of the "network wars" between ABS-CBN and GMA Network, with each network running similar yet rival programming. ABC aimed to veer away from this practice by coming up with different shows with fresh formats to complement its flagship program, the PBA.
ABC won the award for KBP Best TV Station in 2005 in the KBP Golden Dove Awards, while other shows also won as best TV shows in different categories.
Until the end of 2006, ABC was a member of the Family Rosary Crusade. Its religious pre-identification campaign "Please Pray the Rosary" was played before the start of every show on the network from its launch in 1992 to its dropping in 2004 to make way for rebranding of the network to the new slogan, "Iba Tayo!".
In 2007, ABC's News and Public Affairs division suffered budget cut, with many of its employees being terminated. This was prior to the May 2007 elections in the Philippines, making the network almost incapable of election coverage.
Beginning in November 2007, the station debuted its "Pumped and Loaded" slogan, as it began NBA, pro boxing, and WWE programming on the said network. ABC made a five-year deal with Solar Entertainment to broadcast the aforementioned programs. However, due to high costs, NBA games and boxing have since moved to C/S 9 while "House of Hoops", the NBA review show, was shortened to one hour on Monday and two hours on Thursday. The program ended on April 28, 2008 and was replaced by Stories of Survival and PBA Classics. WWE Raw was cut from the lineup because of additional costs; instead they aired 2 movies on Saturday nights beginning at 7:00 P.M. In June 2008, Solar Entertainment made the move to bring WWE free TV programming to C/S 9 (now Solar TV).
ABC decided not to renew their airtime contract with the PBA once their original contract ended after the 2008 Fiesta Conference, and has since been acquired by Solar/RPN effective the following season.
In March 2008, ABC president and CEO Antonio Cojuangco announced that ABC had entered into a major block time agreement with MPB Primedia Inc., a local company backed by Media Prima Berhad of Malaysia as part of a long-term strategy to make the network more competitive. Cojuangco said MPB Primedia Inc., in principle, would produce and source most of the entertainment programs while ABC would continue to be responsible for news programming and operation of the stations.[1] Christopher Sy was named CEO of MPB Primedia, Inc.; he served in that capacity until his resignation in January 2009 due to reported differences in management style.[2]
ABC "signed off" on August 8, 2008, and then aired a countdown to its re-launch for much of the next day until 19:00 PHT(or 11:00AM UTC), when the new lineup began under their new branding of TV5.[3][4][5] Despite the name change, the corporate name will still be Associated Broadcasting Company and Tonyboy Cojuangco will remain its CEO.[6] Shall We Dance, some shows in Nick on TV5, Kerygma TV, Light Talk, and Sunday TV Mass were the only ABC programs that were carried-over to the line-up of TV5.
In December 2008, a lawsuit was filed by GMA Network against ABC, and MPB Primedia, Inc. seeking to nullify the block time agreement between the companies; Media Prima Berhad was impleaded in the suit as well.[7] GMA argued that the agreement violated the Philippine constitution, which restricts mass media ownership to Filipino companies, and that MPB Primedia was established in Malaysia do skirt these laws.[7] In response, ABC's media relations head Pat Marcelo-Magbanua reiterated that the network was a Filipino company which was self-registered and Filipino-run.[8]
Under the management of MPB together with the local key managers assembled, Primedia delivered significant success where TV5 performance was completely revitalized. TV5’s audience share increased substantially from 1.9% in July 2008 (prior to the re-branding by Primedia) to 11.1% in September 2009.[9] This had catapulted TV5 as the number 3 station in the Philippines.
On October 20, 2009, Media Prima announced that it would be divesting its share in TV5 and selling it to the Philippine Long Distance Telephone Company's broadcasting division, MediaQuest Holdings Inc. The acquisition was officially announced by chairman Manuel V. Pangilinan on March 2, 2010, along with the announcement of a new lineup of programming to debut on the network, along with a new campaign branding itself as the "Kapatid" ("sibling") network.[10]
On October 1, 2010, TV5 took over the management of MediaQuest's Nation Broadcasting Corporation stations; DWFM was re-launched as a TV5-branded news radio station on November 8, 2010, Radyo5 92.3 NewsFM, and DWNB-TV was re-launched as AksyonTV on February 21, 2011, a news channel based off TV5's newscast Aksyon.[11][12]
In April 2011, TV5 launched Kapatid TV5, an international channel. The channel will be overseen by Pilipinas Global Network Ltd., a company owned by PLDT and ABC Development Corp. based in the British Virgin Islands
By 2012, the network will complete the construction of its new headquarters, the 6,000-sqm TV5 Media Center located in Mandaluyong.[13]
In June 2011, Sports5 began a deal with the Intercontinental Broadcasting Corporation to produce sports programming for the network under the brand AKTV. [14][15] Additionally, AKTV would also acquire the rights to the Philippine Basketball Association through a new contract with TV5. [16]
| Branding | Slogan | Years Active |
|---|---|---|
| ABC | The Network | June 19, 1960-September 21, 1972 |
| ABC | Come Home to ABC | February 21, 1992-March 30, 1996 |
| ABC | Catch up with Today TV | 1992 |
| ABC | The Fastest Growing Network | 1993-1997 |
| ABC | Takes The Big Leap in 1994 | 1994 |
| ABC | ABC In The Big League | January 31, 1995-March 30, 1996 |
| ABC | Reaching Out To You | March 31, 1996-April 16, 2001 |
| ABC | The Best of Both Worlds | June 29, 1998-April 16, 2001 |
| ABC | We Are The New Generation | 2000-2001 |
| ABC | Come Home To ABC (revival) | April 17, 2001-April 11, 2004 |
| ABC | Iba Tayo! (We're Different!) | April 12, 2004-April 8, 2007 |
| ABC | Idol Maging Iba! | July 30-November 26, 2006 |
| ABC | Pumped and Loaded | October 29, 2007-February 2, 2008 |
| TV5 | Shake Mo, TV Mo! (Shake Your TV!) | August 9, 2008-April 3, 2010 |
| TV5 | Para Sa Yo, Kapatid! (This is For You, Sibling!) | April 4, 2010–Present |
| TV5 | The Happy Network | December 1, 2010–Present |
TV5's program lineup includes news and current affairs shows, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, reality shows, and sports.
On its second month since its re-launch last August 9, 2008, TV5 has been reportedly on Top 3 based on the AGB Nielsen survey. It also gained its rating on their morning block. Most watched of it is the Filipino dubbed SpongeBob SquarePants. But upon the year 2010, it began its competition with ABS-CBN and GMA Network. It began producing its first reality tabloid talk show, Face to Face. Upon October 2010, it gained popularity upon airing its first comedy game show Laugh or Lose. Most especially, it rose to the occasion by airing Willing Willie, hosted by Willie Revillame upon his defection from ABS-CBN.
The National Telecommunications Commission (NTC) ordered that all analog TV broadcast transmission will be terminated by 11:59 p.m. on December 31, 2015, requiring television service providers to migrate to DTT by that time. Currently, the network conducts test broadcast on UHF Channel 47.[17] The management of ABC is planning for digitalization by the last quarter of 2011.[18]
TV5 programs are seen internationally via Kapatid TV5, and is currently available in Guam, the Middle East, North Africa, Europe, and the United States.
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